Digital world is changing at a higher pace and staying on top is very much essential for business owners and in-house marketers.
Digital marketing trends are not new to changes. The changes in digital marketing are more often unpredictable. You need to stay up-to-date with all the information going over the internet and follow the newest trends in the market.
Let us see what digital marketing will look like in 2020. Here is what the predictions are from well-known people.
1. Benton Crane, CEO of Harmon Brothers
Ad platforms will concentrate more on shorter and precise content. The winning strategy for Ad platforms would be using the marketing strategy in a mix format where short, medium and long-form content will be used. We need to use short-form content to appease Facebook’s algorithms, along with brand character and longer-form content.
2. Logan Fletcher, Content Marketing Manager
2020 needs to be the year with more video content. The number of companies increased on the social median creating powerful strategies is one of the important factors. B2b companies are not only promoting more videos but are also taking notice of IGTV. Refocusing what is delivered to clients will be a trend in 2020 that many companies won’t be able to ignore.
3. Tara Robertson, Director of Customer Marketing at Sprout Social
2020 is going to be a year of more refinement. Brands not only need to focus more on who they are but also significantly concentrate on how they differ from competitors and create remarkable experiences for their customers. There will be great importance of content and experiences that thrives more on quality over quantity.
4. Jenna Snavely, Production Content Manager at DigitalMarketer
Brands that do the hard work, payout. A most important aspect which has value in 2020 will be video content. Videos are going to add a lot of value to a company that is market-driven.
5. Nathalie Lussier, Founder of AccessAlly
In 2020 it is estimated that millions of people are going to opt for streaming online rather than TV. This is going to add huge value to online advertisements with a lot more platforms delivering online Ads. Eventually, this is going to create more work for digital agencies, but it’s going to raise the cost of advertising on the hottest platforms like Facebook, YouTube, and Google.
There are many more predictions of Digital marketing in 2020. People will be able to make much more precise decisions at the exact moment. Your website will become more of a secondary resource after a searcher has already looked at your information on your Google My Business profile.
It looks like 2020 is going to be quite the year.